PR Collaborators is a blog series highlighting hardworking individuals who help Portland Razor Co. be the best we can be. We consider the people and companies featured here to be integral to our success and hope our readers will show their support for these wonderful makers.
For us, Evan Worthington of Craftsman Soap Co. is a reminder that you just never know where the best opportunities will present themselves. In 2014, mere weeks after founding Portland Razor Co., Scott was hiking the Lost Coast Trail with some friends. It was one of those, “I haven’t seen you all in forever, let’s go sequester ourselves in the wilderness because it might be another 7 years before we get a chance to do this again.” kind of trips. Scott brought a few of his straight razors to show the group (engineers, product designers, and all-around studs themselves) in an effort to get some feedback. Greg, lovingly known as Big Greg, told Scott of his friend Evan who had a line of all-natural soaps and personal care products. Evan emailed us shortly after and the rest is history...
Q: Tell our readers about your business. What do you do? What is your company story?
A: Being the guy behind Craftsman Soap Company, the primary objective here is making soap. Of course I consider the formulating, perfumery, photography, and business aspects of the brand, but soap making is understandably at the core. I started making and selling soap professionally almost four years ago, and had made my own supplies for a few years before that. As I invested more time and energy, Craftsman Soap Company kind of naturally took shape. I’ve always wanted the principles of the business to center around a low-tech, handcrafted approach, and an attention to quality and origins of materials. So the products have always been natural, and for a long time now all ingredients have been botanically sourced, aside from the waxes and balms which rely on beeswax.
Q: Is being in LA important to you and your business? Why/why not?
A:I’d imagine this is true with most communities, but I feel a strong connection with the customers I have in Los Angeles. It’s a big community, but I still feel the connection. Being in LA, it feels good to build on the city’s contributions to the maker movement. I’m proud to print “Handcrafted in Los Angeles, California” on every box of soap.
Q:What sharp things do you use (knives, razors, axes, etc) at work? What tools are your favorite to use?
A:I probably have more sharp things than I need in the workshop, I’m a fan. I have a card scraper that is probably gets the most use. It’s just a thin card of stainless that’s intended for furniture making, but it works great to clear the workbench of soap, which tends to stick to everything. A guitar string isn’t really sharp, but it’s sharp enough to fulfill all my soap cutting needs. A nice heavy gauge E-string cuts a thin kerf without breaking. And of course a good knife for just about everything. There are always bags and boxes to open, and I’m always doing some urban foraging for sprigs of herbs, flowers, and plants for photography.
Q:Where do you look for inspiration?
A: I get a lot of inspiration from my senses when I explore a new ingredient, particularly sense of smell. As an example, with perfumery I’ll take a vial of a new essential oil - say, hay absolute - and I like to see where that sort of transports me. There’s the thematic level, where floral and herbal notes like lavender and yarrow come to mind if you were to imagine a field, but there’s also the pairing of complementary scents from unexpected origins, say a citrus or a spice from thousands of miles away. In the same way those scents come together, oils and waxes can come together in soaps and balms just as harmoniously, and that harmony is very inspiring.
Q: We love your product. In your own words, what’s better about it than its big-box store competitors?
A: Being handmade certainly sets my products apart from big-box competitors, but I’m also able to address a niche audience who has an appreciation for quality and originality. I get to pull from a much broader pool of ingredients, enough to be a logistical nightmare for a factory. The choice from the very beginning to be palm free and to use sustainable and natural ingredients also sets Craftsman Soap Co. apart.
Q: What is the most “Portland” thing to ever happen to you?
A: I think most of the ‘Portland’ happenings in my life are pretty self-imposed. At one point I was keeping chickens and bees in the backyard, and spending a lot of time at a community ceramics studio, so every ‘what else do you do’ conversation felt pretty Portlandesque. There was also the time I went car-free for a month. Trying to explain how that was voluntary was pretty difficult.
Q: Do you straight shave? If not, would you consider it?
A: I don’t straight shave, but I do use a safety razor. Hopefully I get some credit for that? A friend who blacksmiths in his garage forged a solid steel razor with a wedge grind that he gave me, I use it from time to time, but it definitely takes patience and skill. I’ve definitely drawn blood more than once.
Q; What is one thing you wish more of your customers knew about you or your work?
A:I make a concerted effort to act and appear professionally, but I think this throws people off sometimes, so I have to laugh when people mistake Craftsman Soap Company for something much larger. I wish more customers knew that while everything here is professional, it is still a small and genuinely handcrafted operation. There’s no gimmick or smokescreen, I legitimately weigh and blend every ingredient by hand, cut every bar of soap myself, and pour every ounce of oil, after shave, or wax into their respective bottles and tins
Q: How can readers get in touch with you?
A:Readers can find us at www.craftsmansoapco.com and reach out directly either through the contact forms on the website, at the Craftsman Soap Co. page on Facebook, on Instagram @craftsmansoapco, or by emailing us directly at firstname.lastname@example.org.
Thank you, Evan! Keep up the good work!